Shell, Brooks

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Canadian Mobility Services Limited (CMS), a wholly owned subsidiary of Shell Canada Limited, has signed an agreement with Empire Company Limited through its subsidiary Sobeys Capital Incorporated (Sobeys) to purchase 56 fuel and convenience retail sites that are co-located with grocery stores of Sobeys and its affiliates in Western Canada and into western Ontario.
The acquisition advances Shell's Powering Progress strategy by strengthening our Mobility footprint to meet the evolving needs of customers in one of our core global markets. By expanding the Shell brand in key cities across the country, more Canadians can enjoy the premium products and high-quality offers we are known for, including V-Power Nitro+, Shell Go+, and AIR MILES Reward Miles.
“Today’s announcement supports Shell Canada’s ambitions for continued growth and to be leaders through the energy transition” said Kent Martin, GM Shell Canada Mobility. “These 56 locations will provide opportunities to offer customers expanded fueling options (including Shell Recharge electric vehicle charging, hydrogen & lower-carbon premium fuels) and enable growth of non-fuel sales through an enhanced convenience retail offering. ”
Subject to regulatory clearance and the satisfaction of closing conditions, the deal is expected to be completed in mid-2023, at which time these stations will be owned and operated by CMS and converted to the Shell brand.